Why are you on LinkedIn?

There are 3 types of people when it comes to LinkedIn. The first category are those who use it every day to engage with colleagues, follow companies, engage in groups, do business development and look for jobs. When it comes to jobs, could they do better? Probably, but they are close to doing it well.

The second category is filled with those who have registered, have up to 15 connections, a half completed profile and log in once a month. If you are in this category, you need to start getting active if you ever want to see any advantages of LinkedIn. Here are a few elements to think about before you start your job search.

Are you looking for Job leads?
What kind of Job Leads?
In what region do you want to work?
Are there active members in that region?
Are there companies that require your skills in your desired region?

Now look at your answers, if you are not willing to relocate and not much is happening around your area then LinkedIn might not be the best tool for you.

If you do find there is enough opportunity, it is time to complete your profile and get active in groups and start following companies.

If you are in the last category, then you will not even have a LinkedIn profile yet. Before you set up a profile, it’s a good idea to do some basic research to see if LinkedIn can work for you. If you feel that you can benefit, you need to start getting active. Before you fill out your profile, think again about what you are trying to achieve.

If you are a manager in a call centre but like to change jobs, make sure your profile doesn’t shout “I am a highly experienced call centre manager”, because if it does, then that’s the attention that you will attract. Understanding your transferable skills is going to be absolutely key to attracting the right kind of attention.

When engaging with employees from other companies via groups, or just by following a company, your profile needs to reflect your strengths and the type of jobs you like.

Also don’t forget the job search on LinkedIn. It is very powerful!

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